ENTER THE NEXT LEVEL: Experience radar level measurement in a playful way
With the new campaign, "ENTER THE NEXT LEVEL – Playfully easy radar level measurement", KROHNE is taking a fresh approach to communicating the benefits of its OPTIWAVE 15xx series radar level meters.
At the heart of the campaign is the interactive microsite nextlevel.krohne.com, where users can explore the product portfolio in a fun and engaging way.
The campaign transforms the OPTIWAVE devices into a game character, making technical advantages easy to understand and experience. Applications become "levels" to be mastered, while product features and performance benefits act as "level-ups", helping users overcome even the most demanding measurement challenges.
With this creative concept, KROHNE aims to communicate the advantages of modern radar level measurement in a simple, intuitive and customer-focused way. The campaign highlights how the OPTIWAVE 15xx series combines high measurement performance, application flexibility, ease of use and an attractive price point.
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About KROHNE
KROHNE is a global manufacturer and provider of process instrumentation, measurement solutions and services in many industries. Founded in 1921 and headquartered in Duisburg, Germany, KROHNE has over 4,100 employees and offers extensive application knowledge and local contacts for instrumentation projects in over 100 countries. KROHNE stands for innovation and highest product quality and is one of the market leaders in process industry.